Press Release: Browzwear to Reveal an Advanced Development in 3D and PLM for Fashion Companies with Dassault Systèmes during PI Apparel Berlin


Browzwear’s 3D Apparel models combined with Dassault Systèmes’ “My Collection” industry solution experience can accelerate fashion design and development

PI Apparel Berlin, October 10th, 2016: During PI Apparel Berlin, Browzwear will demonstrate how its 3D digital technology together with Dassault Systèmes’ Product Lifecycle Management solutions can streamline the way fashion companies design, develop and manufacture products. The demonstration will show how Browzwear’s 3D Apparel models can be integrated to Dassault Systèmes’ ”My Collection” industry solution experience, a world class PLM solution for fashion, consumer goods and retail companies.
It will also show how apparel designers and developers can leverage managed assets from ”My Collection” and later share finished garments’ Bill of Materials in Dassault Systèmes’ 3DEXPERIENCE platform. This makes it far simpler and more efficient for fashion designers and developers to make use of available assets, and focus instead on the creative process.
‘My Collection’ was developed with 3D in mind from the very beginning. And with Browzwear 3D and Dassault Systèmes, product teams can share realistic 3D Apparel models and technical specifications from the earliest stages of the development processes to dramatically improve communication and collaboration with a variety of stakeholders of the development stream.
“Visitors at PI Apparel in Berlin will see how the combination of 3D Asset & PLM workflow is enabling leading brands to shorten time to market and enhance creativity while delivering products that reflect the Voice of the Customer,” said Avihay Feld, Chief Product Officer at Browzwear. “Using visually compelling and technically accurate 3D models for apparel from early development extends collaboration with designers, and streamlines manufacturing. It enables companies to meet market requirements and enhance creativity in a way that was not possible with traditional 2D workflows. We are very excited to demonstrate this capability with Dassault Systèmes at the event.”

Spotlight – Lenny Weiss


VP of Sales | North America


We’re very pleased to welcome Lenny Weiss, Browzwear’s new VP of Sales for North America. Lenny has a long, successful track record in Sales Management and comes to us from one of our technology partners. Throughout his career, Lenny has sold a variety of digital manufacturing solutions for the apparel industry including CAD, ERP, and PLM, which has given him an in-depth understanding of the importance of 3D to an end-to-end digital workflow. His experience will be a tremendous asset to our customers.

Lenny, please tell us a little about yourself:

I have been involved with the apparel industry for a long time. I have seen the vital role that new technologies play in enabling apparel companies to grow and manage their business. I actually started out on the technology side and at one time I was Director of Information Systems for HIS Sportswear (Chic Jeans).

However, being a people person, I was always drawn to being in front of customers, sharing ideas and making a difference. I was sitting at the wrong side of the table, so I switched to the sales and marketing area. Sometimes change is difficult but for me it has been a blessing. Working with people, meeting customers, helping them realize how technology can benefit their companies, helping clients face and overcome challenges, have all been so rewarding.

My last position was at Yunique Solutions, a PLM start-up. I helped build it into a major PLM player which was eventually acquired by Gerber Technology. My experience at Yunique made it clear to me that to complete the digital value chain, 3D was a requirement.

 Why did you join Browzwear?

From networking over the years I was familiar with the 3D software suppliers for the apparel Industry. After doing my due diligence, I found that unlike conventional 2D companies that also do 3D, Browzwear is the only true 3D supplier for the apparel industry. Browzwear is the only supplier with a solution for both PC and Mac environments – essential for accommodating all of the players in the digital workflow. And Browzwear holds the patent for 2D to 3D simulation in the apparel industry. But the most important reason I joined the company is Browzwear’s dedication to making 3d as simple and user friendly as possible.

 What do you hope to accomplish with Browzwear?

I want to help teams – both users and management – experience how 3D software can make a real difference; how it can begin with their creative processes and flow throughout their organization from design to tech design, production, marketing, sales, catalog, internet buying, line planning…the sky’s the limit. It dramatically reduces product development time and the number of samples and enhances creativity. Browzwear 3D makes life easier and more exciting. It has already affected mine for the better and I look forward to sharing that gift with our customers.

Spotlight – Cara Babcock


Introducing Browzwear’s Product Support Manager


Cara Babcock, Browzwear’s new Product Support Manager, is an expert in 3D apparel design and manufacturing, and a long-time user of our products. She will be working hand-in-hand with our customers on their journey to a 3D digital process. We’re very excited that she has joined the team, and we’ve asked her to answer a few questions so you can see why!

Cara, please tell us a little bit about yourself:

I am a true patternmaker at heart.  I love to nose-dive into the weedy details of product and process, use my creative problem solving skills, and measure to the nearest millimeter on a ruler.  I enjoy looking at pattern shapes to imagine the finished garment they will become and vice versa; I curiously turn garments to and fro, in and out, to visualize the pattern that gave them life.  I get excited about seam allowance, stitch types, darts, and pleats but would never call myself an expert. There is always more to learn and everyone creates product the way they do for a reason. I have been intrigued by the apparel industry since childhood and am thankful every day that I get to work in a field that is so inspiring.

My introduction to apparel 3D came about 6 years ago and once I caught a glimpse of Vstitcher I was hooked.  The blend of technical detail, artistic judgement, and cutting edge technology was enough to capture my attention as a Technical Designer.  Soon I was taking every opportunity I could to use the tool with my designers, factories, and fellow tech designers. This was also my first introduction to process and I loved the problem-solving challenge of incorporating a new tool into an existing product creation process.

From then on, a passion for apparel 3D has steered my career.  A more specialized role in 3D allowed me to learn a few of the traditional 3D tools and concepts, although I only skimmed the surface of the knowledge and expertise required to be proficient.  I then took a role in Global Technical Development to share my expanded 3D knowledge with a larger group of Technical Designers as well as continue to share and drive 3D process at a higher level.

 Why did you decide to join Browzwear?

I have worked with Browzwear since the first time I used the product. I’ve always had great respect for their people, products, and the way they run their business. But I have been absolutely inspired over the past couple of years by the leaps and bounds they have made with the tools; truly envisioning a NEW way to create apparel.  I am so honored to be joining this team of talented individuals and hope that I am able to make even a fraction of the impact that they have made on me over the years.

 What do you hope to accomplish with Browzwear?

First and foremost, I want to listen and learn. I want to broaden my horizons and understand how companies are currently using 3D, what they love about it and what they dislike. I want to understand why companies are not using 3D, and what we could do to make it easier for them to try.

Second, I want to be helpful. I want to help put this amazing 3D technology at the fingertips of the apparel industry. I want to help people learn the software so they see that 3D is an approachable tool and process. I want to help build the product, so the feedback I hear from the users directly impacts the design and workflow of the software.  I want to be a resource for knowledge and problem solving so when a glitch arises, it isn’t so overwhelming to face on your own.

Lastly, I want to be a connector and an enabler.  I want to partner with other 3D software companies to imagine and create products and experiences that are far superior together than either of us could have created in isolation. I want to make it possible for students to have access to the tool through their university education so by the time they get hired with an apparel company, they are equipped with skills and experience to lead the 3D charge.

I believe in the tools and the process and I am looking forward to sharing my passion. I want to help create the future of how we make apparel.